Sfumato

Be found, seen and understood by Chinese-speaking customers.

Sfumato plans and runs social media campaigns and events on Douyin and RedNote (Xiaohongshu) for businesses in Australia and New Zealand.

Get in touch Sydney, Australia
Why this channel

Different platforms, different culture.

Many Chinese-speaking customers discover and compare businesses on Douyin and RedNote rather than on Google or Instagram. A business with no presence on either is easy to miss, and a translated English post rarely fixes that. The gap is more than language. Tone, references and what earns trust are different, so content has to be made for these platforms and this audience from the start.

DouyinShort video
The mainland China counterpart to TikTok. Short video made for a Chinese-speaking audience.
RedNote (Xiaohongshu)Lifestyle search
Reviews, guides and recommendations, used to look up places, products and services before deciding.
What Sfumato does

We plan it, then we execute it.

Serving businesses across Australia and New Zealand.

Channel strategy

Which platform, which audience, which message. A plan matched to your business that you can follow and measure.

Content

Chinese-language posts and short video, planned and produced for each platform's format and tone.

Creator partnerships

Finding and briefing creators whose audience matches yours, then managing the collaboration.

Events and activations

Launches, tastings, store events and exhibition presence, designed to be filmed and shared on both platforms.

Process

Four steps, in this order.

  1. Step 1

    Talk

    A short conversation about your business, your customers and what you want from the Chinese-speaking market.

  2. Step 2

    Plan

    A written plan covering channel, content, timing and budget, so you know what happens and what it costs before anything starts.

  3. Step 3

    Execute

    Content is produced and published, creators are briefed and events are run against the plan.

  4. Step 4

    Review

    A plain report on what worked, what did not, and what to do next.

Why Sfumato

No visible seambetween your brand and a new audience.

Sfumato is the painting technique Leonardo da Vinci used to blend tones so gradually that no line shows where one ends and the next begins. The word comes from the Italian for smoke. The corners of the Mona Lisa's mouth are the famous example.

That is the job here. Your business speaks English, your new customers read Chinese, and the move from one to the other should have no visible seam, in language or in culture.

Contact

Tell us what you are working on.

Leave your details and a short note about your business. You will get a reply by email or phone.